Atlanta-based advisory establishes NYC area office

FWR Staff

12 November 2008

Edge Capital Partners bolsters wealth-management team with big-firm veteran. Edge Capital Partners has opened an office in the U.S. Northeast, it's first physical move outside its base in Atlanta. The wealth-management firm's Princeton, N.J., office is headed by former JPMorgan Chase executive Murali Balasubramanian.

"Murali is incredibly bright, knowledgeable about markets and extremely service oriented," says Edge Capital partner Bert Rayle. "He'll be expanding our presence in the Northeast -- where we have some existing clients -- and, frankly, internationally."

Sales and service

Before he joined Edge Capital this month, Balasubramanian was a vice president with JPMorgan's institutional wealth-management and custody business -- a role he came to through JPMorgan's June 2008 takeover of Bear Stearns. Prior to joining Bear Stearns in 2006 to lead business-development efforts for its Investment Advisor Services group on the U.S. East Coast, he was in charge of advisor development for Goldman Sachs' Private Wealth Management unit. He began his career 20 years ago with Prudential Securities .

Two of Edge Capital's six founding partners -- Rayle and William Skeean -- worked with Balasubramanian at Goldman.

Two-year-old Edge Capital and its Edge Advisors RIA provides investment advice and wealth-management services to ultra-high-net worth individuals and families and their associated entities. Edge Advisors has $586 million under management, according to its latest ADV filing with the sec.gov SEC. -FWR

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